India a hot destination for Pakistani rock bands
New Delhi, Feb 7 (IANS) The Indian music terrain is proving to be a
huge draw for Pakistani bands, thanks to big money, fame and
Bollywood prospects. And Indian listeners who find their music soul
stirring are certainly not complaining.
When asked why he wants to perform here, budding Pakistani singer
Adeel retorted: “Why not India?” He recently launched his album “Koi
Chehra” in the national capital.
“Indian audiences have more understanding of music. The music
industry is bigger and offers a lot of global exposure. Moreover,
political upheaval in Pakistan is also one of the reasons that makes
India a magnificent destination,” Adeel told IANS.
Shallum Xavier, the guitarist of Pakistani band Fuzon, said: “The size
of the country also matters a lot. Pakistan is much smaller in size as
compared to India and there are so many places where we can
perform.”
He also said that more than six rock or pop bands are formed annually
in Pakistan and no less than five perform in India every year. Some of
the well-known bands include Jal, Junoon, Suroor, Fuzon, Mekaal
Hasan and Strings.
For many, a hit rock album can prove to be the ticket to Bollywood
and global acclaim.
“A hit rock album or performance can give us an entry in Bollywood.
In turn the band gets a wider audience and global acclaim since Hindi
films are extremely famous across the world. It helps the artistes
grow,” said Xavier.
“I have been fascinated by Bollywood since my childhood and want to
make it big like Atif Aslam,” said Adeel.
The huge pool of music buffs, political stability, an abundance of
sponsors and an organised music industry are some of the reasons that
make India an attractive destination for musicians from the
neighbouring country.
And Indians love them too.
“There is a huge audience base for rock music and what makes their
music a hit is the soul stirring lyrics in languages - Hindi and Urdu -
that are widely understood,” said Mihir Joshi, media and promotions
manager of EMI Music India, who has worked closely with renowned
Pakistani bands Mekaal Hasan and Fuzon.
“Quality lyrics are missing in most Indian rock bands’ songs because
professional lyricists are mostly consumed by Bollywood while the
Pakistani film industry is not very big. Also, compared to Pakistan
there is less piracy in India,” added Joshi.
However, Indian rock bands and singers feel that the neighbouring
country’s bands are in no way superior to indigenous bands and say
they lack sustainability.
“They might be successful in creating ripples among youngsters but a
majority of these Pakistani bands are one hit wonders. They fade away
as swiftly as they become popular,” said Palash Sen of Indian rock band
Euphoria.
“Also, Indian bands are technically better than Pakistani bands,”
contended Palash.
Singer Kailash Kher said: “In India, people are both aware and
unaware. Whatever you will offer them they will relish. I am not very
impressed with this idea because those who are talented will not have
to leave their country.”
