There will be no “official” premiere for Dasavatharam in Chennai.

The grapevine has it that producer Aaskar Ravichandran is not in tune with the film’s hero Kamal Hassan over the media publicity of the film.

Kamal Hassan wanted his personal media manager and film PRO Nikhil Murugan to take over the media campaign.

But Ravi had different ideas. He wanted his own trusted film PRO Johnson to head the campaign and insisted on it.

Kamal, the gentleman that he is, immediately withdrew from any promotional activity regarding the film. Ravichandran has in turn gone high profile and started meeting the media and made a lot of sensational statements to hype up the film.

Now the latest we hear is that Kamal Hassan the brain and face behind Dasavatharam has got into a shell and refusing to give interviews.

Those who approached Nikhil Murugan including the national media are politely told - “Kamal sir will speak after the film releases.”